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Elephant and Castle

by Mike Langford on July 7, 2010

Location: Elephant & Castle – 161 Devonshire Street, Boston, MA

Join the NomX3 group on Tweetworks to get your Noms on with us and other foodie, techie, rant prone peeps.

Menu

  • Mike ordered Haddock, Halibut and Cod (yes, all three) and a London Pride Pale Ale.
  • Jeff ordered the Yorkshire Pudding with Roast Beef – essentially a roast beef sandwich on Yorkshire pudding. He also sucked down a tasty Black Velvet – a layered pint of hard cider and Guinness. He also nommed on Bread Pudding to wrap up the meal.

Huge thanks to our camera man Gradon Tripp whose voice you hear from off camera. Gradon also ordered some food this show and went with the Bangers and Mash.

Conversation Topics

  1. LIFESTYLE – Authenticity in Restaurants – How the entire dining experience, especially when you make a choice to dine in a themed or authentic-style restaurant, hinges on the ability of the staff and the entire company to pull off authenticity. Elephant & Castle do it with their selection of food and beer. They also have malt vinegar on hand for folks to put on their fries. And they employ a good number of staff who have real British and Irish accents. It lends to the meal when your memory can be boosted with a few authentic touches.
  2. TECHNOLOGY – Marketing the Multi-Location Restaurant – An amazing challenge faced by some restaurants is marketing their multiple locations while staying in touch with their local clientele. How can you run a special in one market and not have it in another? How can you have Facebook presences in multiple cities? Stuff like coordinating messaging and menus and events is very difficult and we peek inside E&C’s method to tame this madness.
  3. RANT – World Cup Soccer – Can there be a more boring game? Why isn’t there a winner in every game? What’s with the amount of time – is it random? Ties are normal. Mike feels that this sport and the entire spectacle is idiocy! He also hates that there’s no key to the teams in the scoreboard. Tell viewers who has what color uniform.

During this Episode NomX3 Ate With

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