Location: Mighty Subs - 250 Highland Avenue, Needham, MA 02494

Menu

• Mike ordered a large Steak Works and a bottle of water.
• Jeff ordered the BBQ Honey Chicken and a Yoohoo and a Vitamin Water.

Conversation Topics

1. Users, Stakeholders or Customers – Focus on your customer. They are not always your user by the way.

2. Status Symbol or Real Value - Do we buy name brand or luxury brand items for status or value?

3. RANT! Time Sucks - There is a population of people out there whose whole mission in life is to suck up other people’s time.

As Mike Langford and Jeff Cutler have determined, it’s far better to eat lunch out with friends than it is to sit at your desk and eat a yogurt. That’s the premise behind NomX3 – Let’s Do Lunch!

For years I’ve kept Mighty Subs a secret. I used to proofread manuals and perform freelance writing duties for a couple companies right off exit 19A of 128 in Needham. And Artie and Karen at Mighty Subs would always welcome me in with delightful breakfasts and tasty lunches.

So, I’m no stranger to the Mighty Sub. But Mike hadn’t been there and I wanted to impress him. See how it went.

When you walk in the front door, you might not be impressed. It looks like any lunch counter at any restaurant in the world, but the slogan – Our small is their large – gets you thinking big right off the bat. Mike Langford was ready, though.

After I told him about the sandwiches (and even mentioned I had gotten one before our GaryVee event in Boston) he was prepared to attack a full Steak Bomb. I went with my standby, the BBQ Chicken with American Cheese and BBQ sauce.

Highlights of the day. YooHoo in the drink case. Nothing better than a chocolate drink! Old friends – both Artie and Karen were on hand to watch the taping. Ellen Rossano and Jamie Rossano were in the audience.

Further, that was the same day I was doing some reporting for the New York Post in Cambridge, MA.

So as memorable as Mighty Subs is – and you will find it so – I had even more reasons to remember the day. A Mighty success if I do say so myself!

I’d give it SIX Noms if we had that many on the scale. Lunch!